Halo: Reach Biggest Entertainment Launch Of 2010, “Best Selling Xbox Exclusive In History”

[Update] Call of Duty: Black Ops has beaten Halo: Reach’s record as biggest entertainment launch in 2010.

Yes, folks, Halo: Reach is the biggest entertainment launch of 2010. Yup, bigger than the Halo 3 debut, any game, book, movie, anything in the vicinity of 2010. But you probably knew that already (sarcasm intended).

And now, speaking to MCV, Microsoft’s director of entertainment and marketing, Stephen McGill told that Halo: Reach is the “best-selling Xbox exclusive in history.”

“We obviously believed in the potential of Reach, and of Halo as a franchise, but to make over $200m sales on day one is a staggering result,” he said.

“The reception the game has received has been phenomenal. Halo: Reach has proved itself to be the biggest entertainment launch of 2010 and the best-selling Xbox exclusive in history.

“In this first week alone over 2,000 human years have already been spent globally playing the campaign and multiplayer, not to mention the Forge and Theatre mode – that’s an utterly incredible.”

UKIE Director General, Michael Rawlinson said that Halo’s success was “excellent news for the video games and interactive entertainment industry.”

“With one in every three people classifying themselves as gamers, and with over half of UK households containing at least one video games console, the UK video games market is in great shape for the future,” he said.