Sony Announces PlayStation Rewards Program

Sony is preparing to launch a new incentives program called PlayStation Rewards. A closed beta for the offer is currently invite-only — for “highly engaged” PlayStation owners.

The program will reward players with a number of PSN bonuses, including “exclusive” avatars, dynamic themes and PlayStation Home content. In addition, Rewards will feature “member-only” sweepstakes, events and giveaways.

Speaking to CVG, a Sony Spokesperson said, “The PlayStation Rewards programme announced today is a beta trial for the US market only.”

“We will be evaluating the success of the programme in that region, and based on the response of consumers, we will consider rolling it out to other markets in the future.”

via Joystiq