EA: “Shift Can Beat Sterile Gran Turismo 5”

The Shift series will be in direct competition with Gran Turismo and absolutely will beat it in terms of driving authenticity said EA’s senior VP, Patrick Soderlund during an interview.

During the interview he said  “If you look at the differences between the current games we have on the market, Obviously Hot Pursuit and Gran Turismo, there is a big difference in those two products and they will share audiences to some extent. But at the same time I would think that they also have non-overlapping significant audience that won’t buy Gran Turismo but will buy Need For Speed and obviously vice versa. But if you compare Shift and Gran Turismo, I actually do see Shift as a direct competitor to Gran Turismo for sure.”

“I think they have a very sterile, almost car collecting type of product where that’s mainly what we do and I think we can offer something different. Our idea is that if we can offer the most authentic driving experience and portray what it feels like being inside a race car, then I think that’s where we can excel and where we absolutely will beat them. That I know for sure.” he added.

Earlier we reported that NFS Shift 2 was announced and is slated to release in March 2011 on PC, PS3 & Xbox 360.

Via: CVG