Move And Kinect Shortages Are Fake, Ploy To Increase Sales

Previously, it had been reported that both the Move and Kinect are suffering supply shortages.

In an interview with IncGamers, Michael Pachter stated that both firms are telling ‘this’ in order to ‘spur demand’.

When Michael Pachter was questioned whether this move by Sony and Microsoft were a marketing ploy, Pachter said, “Yes, I think both companies would very much like for consumers to believe that their devices are highly sought after and difficult to obtain.  That usually works to spur demand.”

Pachter continued and said that Microsoft is managing the supply of Kinect better than Sony is doing with Move, also stating “I do think that Microsoft is managing supply a bit better, and keeping standalone Kinect supply tight to make sure that there is a steady supply through Christmas.  They have shipped a lot of console bundles, to ensure that the eBay price doesn’t get above $300 for the standalone unit, but supply of the standalone remains tight.”

Via IncGamers