Ubisoft: Assassin’s Creed Brotherhood To Rival AC 2 “In Every Way, In Terms Of Sales, Critical Acclaim And Quality And Depth”

Ubisoft is certainly confident about Assassin’s Creed: Brotherhood blowing you away once it releases tomorrow in the US. And who wouldn’t? After selling 19 million units across two games, Assassin’s Creed is a well established, if relatively young, franchise of this generation.

Speaking in an interview, Ubisoft SVP of sales Tony Key, expects “Assassin’s Creed: Brotherhood to be a highly-rated, critically-acclaimed, commercially-successful product. We’re certain of that.”

Ubisoft believes Assassin’s Creed as “clearly one of the industry’s blockbuster brands” and they have spared no expense to promote Brotherhood:

“I would say that for Assassin’s Creed Brotherhood, we’re sparing no expense.

We started earlier on Brotherhood than we did on Assassin’s Creed II as far as marketing goes. We’ve done a lot of things at retail early on, which I think helps to get people to reserve the game. We’ve also been running some viral videos online featuring Rob Corddry. … We have been working on building anticipation that we did on the past Assassin’s Creed. Our spend has occurred over a long period of time.”

Based on current feedback, Ubisoft believes Brotherhood to rival, if not surpass, Assassin’s Creed 2 “in every way”:

“Yeah, from the feedback and the way we look at things, the internal reviews we do, which we can generally tell, give or take a couple Metacritic points, we tend to know where we’re going to be. And we think that Assassin’s Creed: Brotherhood will rival Assassin’s Creed II in every way, in terms of sales, critical acclaim and quality and depth of the game and content. We think we’ve got something good here.”

Assassin’s Creed: Brotherhood releases on November 16 2010 in the US and November 19 2010 in the UK.