Although Sony doesn’t require in-house developers to support its latest technologies, the platform holder unsurprisingly admits it does make the request. PlayStation software senior brand manager Scott McCarthy told Industry Gamers that Sony tries to take advantage of brand synergy. Read more here.

Bethesda has launched a countdown on their website in anticipation of the first in-game footage of ‘Skyrim,’ set to be released tomorrow morning. Read more here.

Mass Effect 2 has finally received its long-awaited patch. Below are the patch notes for update v1.01, and needless to say, the changes have done proper justice to one of the most well-received titles this generation. Read more here.

The New Look For Portal 2’s Heroine ExplainedOne of the stars of Portal 2, the human heroine Chell, has undergone a few changes during her centuries-long sleep. And during the last year, she’s been given a new makeover by Valve’s art team, ditching her “dressed by machines” look for something more familiar. Read more here.

The previously Xbox 360-exclusive Fallout: New Vegas “Dead Money” DLC is now available for download on PC (Steam) and PS3 (PSN). It’ll cost you $9.99 via Joystiq

If Nintendo’s listening to the analysts, the firm must be pretty happy with the words coming from their mouthes concerning its latest handheld. Janco Partners analyst Mike Hickey expects Nintendo to ship over eight million 3DS this year to western audiences. Read more here.

The box art for ‘L.A. Noire,’ Rockstar’s upcoming detective thriller, has been officially released as of today. The design perfectly captures the game’s cinematic feel. View it here.

Sony India chief Atindriya Bose has said Killzone 3 is likely not the end of the franchise, leaving us exactly as informed as we were ten minutes ago. Read more here.

Crytek has released a new trailer for Crysis 2 showing Prophet’s journey. Watch it below:

German site VideoGamesZone.de has put up 10 new screenshots of Battlefield 3. View them here.

DICE has laid it all on the line, stating that their intention with ‘Battlefield 3? is to break shooters out of their current slump and show what modern consoles are capable of. Read more here.

People Can Fly game designer and community manager Arcade Berg has offered a few tips to help players kill with skill in new first-person shooter Bulletstorm. Read more here.

If your eyes are still stinging from the rather ace Battlefield 3 gameplay teaser trailer that EA just sent over, you might be feeling like you need a contemplative break from all the action. View the screens here.

DICE has confirmed reports of a tempting pre-order incentive for Battlefield 3, ahead of the shooter’s autumn release. Read more here.